Believing in the importance of contributing to the renaissance and advancement of the nation, and in line with the Kingdom’s vision 2030 under the auspices of our rational government and the leadership of HRH Crown Prince Mohammed bin Salman Al Saud - may God protect him - Eithaf Investment Company adopted its first goal, which is to contribute to the Quality of Life Program, one of the strategic programs of the vision Kingdom 2030 through tourism and entertainment projects for the citizens and residents of the Kingdom of Saudi Arabia. From this point of view, the interest in the tourism and entertainment sector came as an integral part of the goals of the quality of life program, so Eithaf Investment Company took the task of contributing to those promising sectors, which will become one of the pillars of the vision and one of the vital sectors in our beloved country and service to its community and visitors. To achieve this goal, the company has employed creative Saudi cadres with competencies in various administrative and technical fields, as these competencies play an important role in achieving and developing the projects of Eithaf Investment Company in line with the customs, traditions and aspirations of society. Planet X entertainment center is the first of the company’s promising projects, which is designed to suit different age groups in society, especially young men and women, who aspire to new and modern concepts of entertainment. Planet X Center represents the distinctive experience of entertainment, and we seek continuous achievements and distinguished projects in the entertainment sector . We ask God Almighty to help us build this country and serve its society in what he loves and is pleased with. With regards and appreciation... General Manager Majid Hamad bin Saedan